Android Developer Story: Outfit7 — Building an entertainment company with Google

I am the VP of products.

When we started, it was just eight of us.

Everything was sketched on a whiteboard

and then built very quickly.

In the first six months, I think we built seven or eight apps.

And the last one, Talking Tom, was then a global hit.

IZA LOGIN: Currently, we have more than 2.5

billion downloads, more than 250 million monthly users

only on Talking Tom and Friends franchise,

and we are all thrilled to continue this way.

ROK ZORKO: We've seen Android become our majority platform.

When we launched My Talking Tom in November 2013,

the initial numbers were 50/50.

So 50% of users and downloads came from Android and 50

from other platforms.

Now, the split is 70/30.

So 70% Android, 30% other platforms,

but we use the same cross promotion.

We use the same marketing, so this just

means that Android has grown.

So Outfit7's launch strategy on the latest games

has always been all platforms at the same time,

and the main reason for that is the effect that you can achieve

is the biggest, and we don't really

want any of our users to be unhappy.

MARKO STAMCAR: We launched My Talking Angela back

in December.

We first did stage rollout in Google Play,

and then after everything was ready,

we went 100% on all platforms.

And in about a week, I think we got 10 million downloads.

So that was a huge success and recognition for all our teams,

from product to marketing.

ROK ZORKO: When we were just doing paid apps,

and now we're doing freemium apps within our purchases

from 2013 and 2014, the revenue growth was more than 1,000%.

So I think we chose the right strategy going freemium.

When we built our first app, the only app provider in there

was AdMob It's still one of our most important ad providers.

We didn't actually expected that we would be earning as much.

Our most successful apps at the moment all

have a lot of mini games in it, and we

decided that the best way to get engagement on a new level

was to put in Google Play services leaderboards,

and that really helps competition in a healthy way.

I think the main reason why our downloads keep growing ever

faster is because we were always effective at cross promotion.

We always say internally that 50% of our business

is building great apps and games,

and the other 50% is making sure that people notice them.

MARKO STAMCAR: When we became successful in apps,

we wanted Outfit7 to become more than just an app company.

We wanted to become an entertainment company.

So we started building up our YouTube Channel,

and now we have millions of subscribers

and 1.4 billion viewers.